Javier Inductivo
Associate Creative Director / Art Director
Creative direction, art direction, and hands-on design for integrated campaigns, brand systems, digital, social, print and experential work—spanning healthcare, consumer and luxury brands.
01
BRAND IDENTITY + SYSTEMS DESIGN
Client : Vision Flourish
Agency : Spectacle Seeds Design
ASK: Create a brand for newly founded sustainability marketing firm, (then un-named) Vision Flourish. Deliverables included brand exploratory, competition comparisons, naming exercises, style guides, templated systems, website, various digital and print collateral.
DISCIPLINES LEVERAGED
CREATIVE / ART DIRECTION
RESEARCH / ANALYTICS
STRATEGY POSITIONING
WEB / DIGITAL MEDIA
BRAND / IDENTITY
CONTENT CREATION
IDEATION
PRINT / PACKAGE DESIGN
02
INTEGRATED 360° CAMPAIGN DESIGN + EXECUTION
Client : Simple UK
Agency : Arnold
ASK: Established in the UK in 1960, Simple was prominent in England but wanted to break into the US market. The team proposed a full 360 campaign spear-headed by social media, guerrilla tactics and pop-up: interactive booths, displays and digital projections. All working in concert to ultimately “like us” on facebook and lead to the soon-to-be-created Simple-USA.com site.
DISCIPLINES LEVERAGED
ART / DESIGN DIRECTION
ADVERTISING
IDEATION
INTERACTIVE MEDIA
SOCIAL ENGAGEMENT
STORYBOARDING
RESEARCH / ANALYTICS
PACKAGING
EXPERIENCE / ENVIRONMENT
CAMPAIGN CONCEPT + DIGITAL ROLLOUT
Client : Toyota Prius
Client : Toyota Prius
Agency : Saatchi & Saatchi
03
ASK: Targeting the north-western US market ( WA, OR & CA ), Toyota was looking for a test-campaign to target 18-34 yr olds who were “green-friendly” or at a minimum “open to education”. Contracted to create concept and content that would be engaging and expandable. Deliverables included a sitelet, ad banners and various campaign assets, including Signage/P.O.S.
DISCIPLINES LEVERAGED
CREATIVE / ART DIRECTION
IDEATION
CHARACTER DESIGN
INTERACTIVE MEDIA
STORYBOARDING
ADVERTISING
IDEATION
04
3D BRANDED MoA VIDEO CONCEPT
Client : Verquvo
Agency : HCG
ASK: Create an M.o.A. video for our agency’s newest client, who was keen on announcing their new heart failure drug’s effectiveness in an a-typical manner to set them apart at their debut.
DISCIPLINES LEVERAGED
CREATIVE / ART DIRECTION
IDEATION
SOUND / MUSIC
3D MODELING
05
PATIENT JOURNEY ANIMATION
Client : Vericiguat (Verquvo)
Client : Toyota Prius
Agency : HCG
ASK: Create a non-branded, 2-Dimensional animated video that is able to deliver a patient narrative as well as data driven facts with a style that stands; a design that is easy to follow, engaging to watch and introduces our narrator to help cardiologist identify and learn to recognize chronic heart failure patients who may need essential further attention.
DISCIPLINES LEVERAGED
ART / DESIGN DIRECTION
IDEATION
CHARACTER DESIGN
SOUND / SCORE
STORYBOARDING
VIDEO DIRECTION
INFORMATION DESIGN
06
SURGICAL VIDEO SERIES + VISUAL SYSTEM
Client : ALCON
Client : Toyota Prius
Agency : HCG
ASK: Edit various procured eye surgery videos (created by different sources and each at a different level of production) into one cohesive video series, implementing a singular design and tone to make them feel like as if they were originally conceived to portray our narrative.
DISCIPLINES LEVERAGED
ART / DESIGN DIRECTION
IDEATION
STORY BOARDING
INFORMATION DESIGN
EDITING DIRECTION
Sample edit.
07
HCP EDUCATION VIDEO SERIES
Client : Gilead
Client : Toyota Prius
Agency : HCG
ASK: Create a series of videos educating doctors about MDS (myelodysplastic syndrome) using the MDSinFOCUS.com site as the general tone and direction.
DISCIPLINES LEVERAGED
CREATIVE / ART DIRECTION
VIDEO DIRECTION
IDEATION
STORYBOARDING
INFORMATION DESIGN
ILLUSTRATION
Javier Inductivo
Associate Creative Director / Art Director
CLIENT LIST BY INDUSTRY
AUTOMOTIVE & TRANSPORTATION
Alamo
Chevron
Delta
GMC
Ford
Honda
Mercedes
Benz
Toyota
BEAUTY & FASHION
Aveda
Saks Fifth Avenue
Simple
CONSUMER / RETAIL
AOL
Barnes & Noble
Dr. Scholl’s
Gain
Gerber
Lactaid
Rockaway Bedding
The Source
CONSUMER
ELECTRONICS
Dell
Sony
EDUCATION
Teach for America
FINANCIAL SERVICES
American Express
Citibank
MasterCard
FOOD & BEVERAGE
Crown Royale
Captain Morgans
Diner’s Group
Johnny Walker
GOVERNMENT
NYCEEC
HEALTHCARE /
PHARMA
Alcon
Asthma Awareness
AstraZeneca
Bayer
Chantix
Delta Dental
Humana
HPV Awareness
Merck
NicodermCQ
OneTouch
Pfizer
Sandoz
Singulair
Verquvo
Viagra
Xiidra
MEDIA &
ENTERTAINMENT
Beyonce
The New York Times
NJ.com
Sony Entertainment
World Wrestling Entertainment
NON-PROFIT &
INSTITUTIONS
Vision Flourish
REAL ESTATE
Century 21
Re/Max
SPORTS
International Olympic Committee
MLB
Sports Illustrated
TOURISM & DESTINATIONS
Sheraton
Starwood
SPG
St.Regis
W Hotels
TECHNOLOGY
Dell
HP
Hi!
I’m Javier, a conceptual ACD and multi-disciplined Art Director with 12+ years of agency and in-house experience across an array of clients and industries.
I’ve lead (and have supported) different initiatives including branding, ad campaigns, education and experiential efforts across various mediums—always attempting to inject a conceptual layer under a beautiful facade to tell a unique narrative.
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I’m able to adhere to unforgiving time and expense constraints, see a project through from conception to formal presentation, oversee execution/production, and defend the compromise of a thoughtfully designed product and it’s strategic intentions.
Hope to chat soon.